Author

Thisagi Pathiranage

Podcasting as an Off-Page SEO Tool for SaaS Companies

When building up brand visibility and increasing user reach conducting SEO is a critical factor. SEO can be conducted in two ways. On-page SEO optimizes the website internally whereas Off-page SEO optimizes the website externally. These two methods are used to improve search rankings, increase traffic, and build authority for a website. Podcasting acts as an Off-page SEO tool assisting SaaS companies to build backlinks and reach their target audience. Off-Page SEO for SaaS Companies A

Thisagi PathiranageFebruary 24, 2025

Google Nov Core Algorithm Update 2024

Google makes significant core changes to the search algorithms and the system affecting the rankings of websites, articles and Google search results. Thus, it is necessary to look out for the core algorithm updates periodically. Let us delve into the in-depth analysis of core updates find out what we can do to adopt to/ survive the November 2024 core update. Key Takeaways in the Update As the update is rolling out, Google suggests the site owners to wait till the update is fully complet

Thisagi PathiranageDecember 11, 2024

Marketing

How do Hyper-localization and AI Content Customization Transform Web and Mobile Experiences

Hyper-localization and AI content customization is the key to delivering a personalized user experience and interactions. The reason is they act as powerful tools to enhance user experience and satisfy users. Let’s explore the benefits and challenges of using AI content customization and hyper-localization. Defining Hyper-Localization The hyper-localization concept emphasizes customized user experiences including content, services, and information aligned with the needs of a specific l

Thisagi PathiranageDecember 4, 2024

Career Development

How Job Shifting Transformed My Career & Perspective?

Ever thought about making a career change just for a change? If so, you are about to embark on a journey through my story of job shifting – a story where change wasn’t just a choice, but a game-changer. This article explains an author’s experience regarding job shifting and how it changed the author’s perspective of careers. Let’s find out how you can change your career pathway and personal life around by changing careers. What motivated me to change careers? I am an ambitious, yo

Thisagi PathiranageSeptember 19, 2024

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