Author

Madusanka Premaratne

We Ran Our Own Marketing Team on Claude Before We Ever Pitched It to a Client
#madus

We Ran Our Own Marketing Team on Claude Before We Ever Pitched It to a Client

Before we offered AI adoption as a service, we tested it on our own operations. Here's what happened when we connected Claude directly to the systems running 15+ of our marketing properties.

Madusanka PremaratneJuly 23, 2026
From Missed Calls to Confirmed Bookings - Cowork Admin Assist App
#dinithi

From Missed Calls to Confirmed Bookings - Cowork Admin Assist App

I spent an afternoon last month watching the front desk at a coworking space in Pannipitiya, and I can tell you exactly where bookings go to die: a sticky note. The phone rings. Someone wants the 4-seater meeting room on Thursday afternoon. The agent writes "Thurs 2pm - 4 seater - Kasun - 0771..." on a Post-it, promises to call back, and gets interrupted by a member who can't connect to the WiFi. The note migrates under a coffee cup. Maybe the booking happens that evening. Maybe it happens the

Dinithi De SilvaJuly 13, 2026
Use GitHub Actions for Automatic Deployment
SaaS

How to deploy Node.js App to a VPS using GitHub Actions?

Introduction to CI/CD In modern software development, Continuous Integration and Continuous Deployment (CI/CD) are essential practices that automate the process of integrating new code, testing it, and deploying it to production. CI/CD pipelines help developers maintain a smooth, consistent workflow, eliminating repetitive manual tasks. With GitHub Actions, we can automate the deployment of a Node.js application to a Virtual Private Server (VPS) whenever changes are pushed to the repository. I

Madusanka PremaratneOctober 27, 2024
What is Entity-Based SEO
Marketing

What is Entity-Based SEO and Why It’s Important?

For SaaS companies like Knovik, adopting new and innovative SEO strategies is critical to standing out in a highly competitive market. One such strategy that is gaining traction is entity-based SEO. This approach moves beyond traditional keyword-centric methods to focus on entities, which reflect a deeper understanding of what users are really searching for. Imagine Knovik’s ResuPal, a resume tweaking web application designed to help users optimize their resumes for industry-specific job applic

Madusanka PremaratneOctober 10, 2024
How too many Choices can Harm Products
SaaS

Decision Fatigue - How too many Choices can Harm Products?

As the founder of Knovik, where we design and develop applications that solve real-world problems, I’ve seen firsthand how critical it is to make our products user-friendly. One of the biggest challenges SaaS companies face today is decision fatigue, that feeling of mental exhaustion when we’re bombarded with too many choices. At Knovik, we know the importance of simplifying the decision-making process for our users. The easier it is for someone to pick a plan, feature, or solution, the more li

Madusanka PremaratneOctober 1, 2024
A Memorable Journey of Fun and Friendship
Life @ Knovik

A Memorable Journey of Fun and Friendship

Last week, the enthusiastic team members of Knovik embarked on a thrilling journey to Galle, Sri Lanka, creating unforgettable memories that will be cherished for years to come. This trip was more than just a break from the busy startup life; it was an opportunity to strengthen friendships, overcome challenges of 100% remote work, and celebrate life together. From unexpected twists to joyous reunions, the trip was filled with laughter, bonding, and adventure. Day Before the Trip As the team p

Madusanka PremaratneJuly 31, 2023
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