IF

Ishara Fernando

VP Marketing

Content Marketing & SEO

SEM, SEO, and AEO — one lane, done properly.

I lead marketing at Knovik with a deliberately narrow focus: getting the right pages found by the right search and answer engines. Keyword and intent research grounded in real buyer behaviour, technical SEO that search engines can actually crawl, and AEO — structuring content so it gets cited by AI answer engines, not just ranked by traditional search.

Outside of work, I'm a smart home enthusiast, which shows up in the depth of the content I write on that category.

Knows About

SEMSEOAnswer Engine Optimization (AEO)Technical SEOSearch Intent Research

Experience

VP Marketing

Current

Knovik